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Find articles on the Self Storage industry and how they impact your business.
  • 5 Mar 2025 10:04 AM | Anonymous

    Spring is a busy season for self-storage facilities, as customers look for extra space while they clean, move, or reorganize. A well-maintained and visually appealing property can make a significant difference in attracting and retaining tenants. Here are ten tips to enhance your curb appeal and ensure your facility is ready for the spring rush:

    1. Refresh Landscaping – Trim overgrown bushes, plant seasonal flowers, and add mulch to flower beds for a polished look. A little greenery can make a big difference in your property’s appeal.

    2. Pressure Wash Exterior Surfaces – Clean driveways, sidewalks, and building exteriors to remove dirt, mildew, and stains accumulated over the winter months.

    3. Repaint Faded or Peeling Surfaces – Fresh paint on office doors, signage, and unit doors can revitalize the entire facility and make it more inviting.

    4. Upgrade Signage – Ensure your facility’s sign is clean, well-lit, and in good condition. Consider updating any faded or outdated signage to improve visibility and professionalism.

    5. Enhance Lighting – Replace any burned-out bulbs and consider upgrading to LED lighting for a brighter and more energy-efficient property, improving security and curb appeal.

    6. Declutter and Organize Common Areas – Keep office spaces tidy, remove unnecessary items from walkways, and ensure public areas are welcoming to visitors.

    7. Check Security Features – Test cameras, gate access systems, and perimeter fencing to ensure all security measures are functioning properly for both safety and customer confidence.

    8. Repair Pavement and Parking Areas – Fix potholes, repaint parking lines, and clear debris from driving lanes to improve accessibility and safety.

    9. Offer Spring Promotions – Attract new customers with limited-time offers, discounts on units, or referral programs to boost occupancy during the seasonal uptick in demand.

    10. Update Online Presence – Ensure your website and social media pages reflect your latest promotions, facility improvements, and availability. High-quality photos of a well-maintained property can attract more potential renters.

    By taking these steps, Alabama self-storage owners can create a welcoming environment that stands out to prospective customers. Investing time and effort in curb appeal and property maintenance not only attracts more tenants but also helps retain existing ones, leading to a more successful and profitable season ahead.

  • 5 Mar 2025 10:04 AM | Anonymous

    Recent events have highlighted the importance of security and operational oversight in the self-storage industry. A shocking incident in North Carolina, where a woman allegedly locked her boyfriend inside a storage unit for multiple days, has raised concerns about facility security, tenant monitoring, and liability. For self-storage owners in Alabama, this case serves as a stark reminder of the critical need for robust security measures and operational policies.

    Understanding the Incident

    The case involved a woman in Union County, North Carolina, who reportedly locked her boyfriend inside a storage unit at Cooper Storage. According to reports, the man was trapped for four days without food, water, or light before finally managing to call 911. While details surrounding the event remain contested, law enforcement has charged the woman with kidnapping, false imprisonment, and attempted murder. This incident has drawn national attention and raised concerns for storage facility owners across the country.

    Why This Matters for Alabama Self-Storage Owners

    Storage facilities are designed to provide safe and secure spaces for tenants, not to become locations of potential harm or illegal activity. This incident highlights several key concerns for self-storage operators in Alabama:

    1. Security Measures & Surveillance – Adequate surveillance cameras, regular facility patrols, and controlled access are essential to ensure tenant safety and prevent unauthorized activities.

    2. Tenant Screening & Policies – Having clear rental agreements and monitoring unusual tenant behaviors can help mitigate risks related to criminal activity.

    3. Emergency Response Protocols – Storage operators must have clear procedures in place to handle emergencies, including situations where individuals may be trapped or in distress.

    4. Legal & Liability Concerns – Owners must ensure compliance with state laws to limit liability and protect their businesses from legal ramifications should an incident occur.

    How the Alabama Self Storage Association (ALSSA) Can Help

    The Alabama Self Storage Association (ALSSA) provides critical resources to help facility owners stay informed and prepared for security concerns like this. Here’s how ALSSA can support Alabama self-storage owners:

    • Security Training & Best Practices – Workshops and educational sessions on enhancing facility security and preventing unauthorized access.

    • Legal Guidance & Compliance – Assistance in understanding legal responsibilities and how to implement policies that protect both tenants and business owners.

    • Networking & Community Support – A platform to connect with other storage owners and share best practices for facility safety and operational management.

    • Crisis Management Resources – Access to expert guidance on handling emergencies and protecting tenant well-being.

    Conclusion

    The alarming incident in North Carolina is a wake-up call for self-storage owners everywhere, emphasizing the need for strict security policies and proactive risk management. Alabama storage facility operators must take preventive steps to ensure their properties remain safe and compliant with regulations. By joining the Alabama Self Storage Association, owners can stay informed, enhance their security measures, and safeguard their businesses from potential risks.

    To learn more about ALSSA and how it can support your business, consider joining today and taking advantage of the many resources available to members.


  • 5 Mar 2025 10:02 AM | Anonymous

    The self-storage industry is no stranger to competition and legal battles, and a recent dispute between U-Haul International Inc. and Public Storage Inc. highlights the complexities of branding in the sector. This legal fight over the use of the color and word “orange” serves as a reminder of the importance of industry associations like the Alabama Self Storage Association (ALSSA) in protecting and advocating for storage owners.

    The U-Haul vs. Public Storage Legal Battle

    On November 12, U-Haul filed a 75-page complaint against Public Storage, alleging that the latter was attempting to monopolize the use of the color orange in the self-storage industry. Public Storage had demanded that U-Haul cease using orange in its branding, prompting U-Haul to seek legal protection.

    U-Haul argues that it has been using the color orange since 1945 and has built significant goodwill and brand recognition around it. The company also alleges that Public Storage has engaged in misleading practices, including filing fraudulent claims with the U.S. Patent and Trademark Office (USPTO) to secure exclusive rights to the color.

    Public Storage, on the other hand, asserts that its association with orange dates back to its founding in 1972 and that it has made the color a central part of its branding and facility design. The company has recently enhanced its branding with more prominent use of orange in signage and building exteriors.

    Why This Matters to Alabama Storage Owners

    While this battle is taking place on a national level, it has significant implications for storage facility owners in Alabama. Here’s how:

    1. Branding and Marketing Challenges – If Public Storage succeeds in securing exclusive rights to the color orange, smaller operators may need to reassess their branding strategies to avoid potential legal issues.

    2. Legal Precedents – This case could set a precedent for how branding disputes are handled in the self-storage industry, potentially affecting how facilities in Alabama choose to market themselves.

    3. The Role of Industry Associations – The Alabama Self Storage Association serves as a collective voice for local operators, helping to ensure that their interests are protected in cases of unfair competition or legal overreach.

    4. Education and Compliance – ALSSA can provide guidance on trademark laws and branding best practices, ensuring that storage owners are informed and protected from potential legal entanglements.

    How ALSSA Supports Storage Owners

    The Alabama Self Storage Association plays a crucial role in supporting self-storage facility owners across the state. Here’s how membership can benefit you:

    • Legal Advocacy – ALSSA monitors industry-related legal developments and provides resources to help members navigate regulatory challenges.

    • Networking Opportunities – Members have access to industry events where they can connect with peers, share insights, and learn best practices.

    • Educational Resources – ALSSA offers training sessions, webinars, and legal updates to keep owners informed about changes in the industry.

    • Marketing Support – By joining ALSSA, storage owners can leverage association-backed initiatives to strengthen their local presence and customer reach.


  • 3 Mar 2025 11:36 AM | Anonymous

    The Alabama Self Storage Association (ALSSA) Spring Conference & Expo in Birmingham, AL, brought together industry experts to discuss the latest trends, challenges, and innovations shaping the self-storage landscape. From market trends to automation, customer service, and operational strategies, the event provided valuable insights for owners, operators, and managers alike.

    A huge thank you to all the speakers who shared their expertise and made this event a success!

    State of the Industry: Market Trends and Performance

    Presented by Eddie Greenhalgh & Lee Thornton of Marcus & Millichap, the State of the Industry session explored the current and future outlook of the self-storage market. Key takeaways included:

    • Growing Demand: Household formation continues to drive storage needs, especially among younger generations.
    • Market Equilibrium: After the post-pandemic boom, demand is stabilizing, with rental rates adjusting to new supply.
    • Investment Trends: While new developments are slowing, strategic acquisitions remain a key focus for investors.
    • Regional Insights: Alabama’s self-storage market is seeing varied growth, with Huntsville experiencing higher construction activity compared to other metro areas.

    Becoming a Better Manager: Leadership & Sales Strategies

    Speakers Jennifer Downer & Sarah Beth Johnson emphasized the role of a self-storage manager in driving facility success. Topics covered:

    • Understanding Customers: Identifying storage needs and offering tailored solutions.
    • Building Relationships: Effective marketing and customer engagement techniques.
    • Operational Best Practices: Keeping facilities clean, secure, and well-maintained.
    • Sales & Retention Strategies: Strengthening sales approaches to enhance long-term customer loyalty.

    Remote vs. Manned Facilities: What’s the Right Choice?

    Speakers Brett Copper & Grace Totty led a discussion on the ongoing debate between traditional staffed facilities vs. remote-managed storage. Key points included:

    • Cost vs. Service: Remote management reduces overhead but may shift costs to technology and support services.
    • Customer Experience: On-site managers provide a personal touch, but automation is closing the gap.
    • Security & Maintenance: While remote management relies on tech solutions, on-site staff can respond more quickly to security and maintenance issues.
    • Scalability: Remote operations can make multi-location management more efficient.

    Technology & Automation in Self Storage

    Panelists Hayden Buettner, Jennifer Downer, Alonna Ross, & Adam Taylor discussed the role of technology in shaping the future of self-storage. Topics included:

    • Automation Benefits: Reducing staffing needs while maintaining service quality.
    • Customer Trust in Tech: How smart locks, mobile apps, and digital processes are improving the rental experience.
    • Security Enhancements: Automated security features for theft prevention and risk management.
    • Online Auctions: The shift to digital auctions and its impact on revenue recovery.

    The Customer Journey in Self Storage

    Speakers Brett Copper, Nick Moulder, & Grace Totty broke down the key touchpoints in a renter’s journey and how operators can optimize the experience:

    • Awareness & Marketing: Digital strategies like SEO, paid ads, and local listings are crucial for visibility.
    • Lead Nurturing: Effective follow-ups and online rentals improve conversion rates.
    • Customer Service & Retention: Personalizing interactions and handling complaints effectively builds long-term relationships.
    • Operational Oversights: Common mistakes like poor curb appeal, inefficient policies, and lack of customer engagement can drive tenants away.

    Final Thoughts

    The ALSSA Spring Conference & Expo showcased how technology, customer service, and operational strategies are evolving to meet the demands of the modern self-storage customer. Whether you’re optimizing management practices, transitioning to automation, or refining marketing strategies, the insights shared at this event provide actionable takeaways for storage operators.

    A huge thank you to all the speakers who shared their expertise and made this event a valuable learning experience. Looking forward to seeing everyone at the next ALSSA event!


  • 12 Feb 2025 2:15 PM | Anonymous

    If you own or operate a self-storage facility, you know the industry is always evolving. Whether it's new technology, shifting customer expectations, or economic trends, staying informed is key to running a successful business. While attending state and national trade shows is a great way to learn, there are also plenty of free resources available to help you stay ahead of the curve!

    One of the best places to find free self-storage education is Modern Storage Media (modernstoragemedia.com). They provide a mix of in-depth articles, expert insights, and engaging podcasts—all designed to help self-storage professionals stay informed.

    Must-Read Free Articles

    Here are a few great reads that are packed with useful information for storage owners:

    Storing for the Future: 7 Innovations Transforming the Industry – Discover cutting-edge advancements in automation, security, and climate control that are shaping the future of self-storage.

    Sustainability in Self-Storage: Eco-Friendly Practices for Facilities – Learn how facility owners can implement green initiatives to save money and appeal to eco-conscious customers.

    2025 Self-Storage Outlook: 12 Industry Experts Sound Off – Hear from top industry experts about what’s ahead for self-storage in the coming years.

    Listen & Learn: Self-Storage Podcasts

    If you prefer learning on the go, Modern Storage Media also offers a podcast series with valuable discussions on everything from marketing to facility operations. Some key topics include:

    Economic Trends & Interest Rates – How the broader economy impacts self-storage.

    Marketing & Branding – Strategies for standing out in a crowded market.

    Technology in Self-Storage – The latest innovations making facilities more efficient.

    You can check out their podcast lineup here: Modern Storage Media Podcasts.

    Stay Informed & Keep Growing

    As a member of the Alabama Self Storage Association, you already know how important it is to stay connected with industry trends. These free resources from Modern Storage Media are a great way to keep learning and improving your facility—without spending a dime!


  • 30 Nov 2020 1:15 PM | Deleted user

    https://www.ksl.com/article/50044272/storage-gone-wrong-who-is-at-fault-after-tooele-mom-loses-a-lifetime-of-possessions

  • 19 Oct 2020 10:50 AM | Deleted user


    SSM Integration PR _ email

    Powerful Technology Unlocked with Property Management and Communication Software Integration

     

    Self-Storage operators will benefit from the seamless integration of a leading provider of management software and a best-in-class communication system

     

    FOR IMMEDIATE RELEASE: Blue Bell, PA/Naperville, IL October 15, 2020, CallPotential, an omni-channel communication platform and best-in-class CRM, and E-SoftSys LLC, a leading provider of property management software for the self-storage industry announced today the integration of CallPotential’s communication platform with Self Storage Manager (SSM), an enterprise-class management software from E-SoftSys.

     

    SSM customers can now leverage the new CallPotential integration to achieve end-to-end performance connecting a holistic ecosystem of marketing, sales, collections, and internal call center software.

     

    "This has been a highly anticipated integration for some of our existing and potential new customers. With SSM's capabilities and CallPotential's technology, users can experience a seamless transition of customer information while gaining more insight behind-the-scenes.” shared CallPotential Founder and President, Phil Murphy. “This is a significant step for us as we continue to grow our presence in the industry and create technology that drives results".

     

    The bi-directional API integration provides operators with an arsenal of tools complete with automation, call routing and recording, operational controls, and robust actionable data on leads, including where they come from and how quickly and effectively their store teams are following up.

     

    "The importance of automating and facilitating timely, relevant communication for operators is rising at a rapid pace. We are pleased to announce an API integration with CallPotential which will meet the challenges of the increasing complexity of software and communications integration.", remarked Kat Shenoy, President and CEO of E-SoftSys.

     

    About CallPotential

    CallPotential’s award-winning CRM and communication platform integrates seamlessly with self-storage operators’ property management software allowing systemization and automation of lead management and collection management processes using omni-channel communication tools like text messaging, email, live and recorded calls, and live chat. CallPotential also empowers owners to run their own internal contact centers without investing in expensive hardware or hiring additional labor. These products combine powerful insight, transparency, and control into operations. To learn more about CallPotential schedule a demo or call 877-552-2557.

     

    About E-SoftSys

    E-SoftSys offers a complete suite of products and services that include Self Storage Manager - Comprehensive management software for single and multi-facility operators; Online Reservations and Rentals with Electronic Signature & Digital Storage of leases; e-CRM - Fully Integrated Customer Relationship Management (CRM) module; Customer Portal - A self-help interactive portal for customers to view their account history and balance, make payments, enable or disable autopay, schedule move-outs, update their contact information and more; Android Tablet/Mobile Phone based Site Walk Through & Work Order Management Module for site managers to perform lock checks, enter unit maintenance notes, mark units for move outs, create work orders for maintenance activities and much more; Other Interfaces - QlikViewTM Business Intelligence and Analytics, API integration to leading website providers, call center service providers, revenue management service providers, tenant insurance companies, cloud based gate systems and Lead Aggregators; 24/7 Customer Support - with Dedicated Team and Project Manager assigned for large operator implementations, as well as periodic upgrades to the software programs.

     

    Self Storage Manager has been implemented by many single and multi-facility companies in North America, South America, Europe, the Middle East and Asia-Pacific. For more information, please contact E-SoftSys at 800-469-1740 Ext. 1, or by visiting www.selfstoragemanager.com or Click here to email SSM.

     

    Request Demo 

  • 18 Mar 2020 12:18 PM | Deleted user

    Coronavirus & Price Restrictions

    Mike Blackett posted on 3/13/2020 2:43:00 PM

    Coronavirus & Price Restrictions

    Coronavirus & Price Restrictions

    As SSA members are aware, the coronavirus unfortunately has spread domestically to several states, and the number of new cases of coronavirus continues to grow. As the situation worsens, many states responsively have declared a state of emergency. So far, the Governors of California, Utah, Florida, Kentucky, Oregon, Indiana, Colorado, Iowa, Illinois, Massachusetts, North Carolina, Michigan, Arizona, Connecticut, Louisiana, Virginia, New Jersey, Washington, New York, and Maryland have all declared states of emergency.

     

    Once a state of emergency is declared, many states have price restrictions, commonly referred to as price gouging laws, that take effect. Although these laws differ, they generally put a cap on raising prices for certain goods and services above a certain percentage from the amount charged immediately preceding the declaration, subject to certain narrow exceptions. Some of these laws are clearly applicable to self storage, some clearly are not, and others are uncertain in scope.

     

    Importantly, many of these laws create so-called strict liability offenses. In other words, it only must be proven that the unlawful rate increase occurred, without a valid exemption provided by the law, not that an operator had a specific intent to violate the law or “gouge” the tenant.

     

    Although no SSA member would intentionally raise their rental rates dramatically during a declared state of emergency, the laws may affect an operator’s ability to implement even standard rate increases. For example, in California, an operator may not charge a rental price greater than 10 percent more than the amount charged immediately preceding the declaration, subject to certain narrow exceptions. If a California operator charged $100 for a unit immediately preceding the declaration and raised the rent to more than $110 during the state of emergency, the operator may be in violation of the law.

     

    During a state of emergency, members should consult with their legal counsel regarding the application of their state’s pricing laws before changing rental rates for both current and prospective tenants. Given how dynamic the current situation is, members should also frequently monitor announcements and statements from state and local officials that could extend, modify, or revise their state of emergency as the coronavirus situation changes.

     

    For a general 50-state overview of price gouging laws, click here.


  • 18 Mar 2020 11:55 AM | Deleted user

    Coronavirus and Self Storage

    Mike Blackett posted on 3/17/2020 11:36:00 AM

    Coronavirus and Self Storage

     

    Storage operators are doing their due diligence during this pandemic and national emergency to make sure their customers are taken care of while also ensuring the safety of their employees. The SSA reached out to facility executives across the country to see how they are responding during these difficult times.

     

    Manhattan Mini Storage (NY)

    Jon Dario, president

     

    Are you altering your hours of operation? “Store hours are 7 am-10 pm for some buildings and 24 hours for others.”

     

    How are you handling onsite staffing? “Onsite management staffing is as it has always been. No limits on staffing have been set. We have a contingency to go to resident managers being the only staff if NYC gets a shelter in place decision.”

     

     

    How are you approaching access to units? “Our customers have access cards to enter the buildings and to use elevators. That has not changed.”

     

    Are you cancelling or deferring auctions? “Yes, we deferred auctions until further notice.”

     

    Are you deferring late fees for the time being? “We have not yet done anything with late fees, but we are discussing the possibility of deferring them as well.”

     

    Devon Self Storage (national)

    Ken Nitzberg, chairman and CEO

     

    Are you altering your hours of operation? “As of Monday, March 16, Devon was planning to maintain regular hours at each facility but with no more than one employee on duty at any given time. Because Devon Self Storage operates in multiple, geographically diverse areas of the country, the company is prepared to adapt and modify operations as the situation varies by community.”

     

    How are you handling onsite staffing? “Those who are ill or have family in their homes who are exhibiting symptoms of respiratory illness have been advised to not report to work.”

     

    How are you approaching access to units? “Presently we are open our regular hours with access to units that are current with their rent as always. Should local rules change, that accessibility could change also.”

     

    Are you cancelling or deferring auctions? “Devon has put off any auctions until the end of April at the soonest.”

     

    Are you deferring late fees for the time being? “We will make that decision on a case-by-case basis.”

     

    Sentry Self Storage (FL)

    Scott McLaughlin, executive vice president

     

    Are you altering your hours of operation? “Not at this time. We're watching federal, state, and local updates for news pertaining to small business hours of operations changes, or mandatory closures.”

     

    How are you handling onsite staffing? “On-site staff have been directed to stay home if they feel sick.”

     

    How are you approaching access to units? “Tenant access remains uninterrupted for the time being.”

     

    Are you cancelling or deferring auctions? “Yes, we've placed a delay on any pending sales until further notice and are providing opportunities for folks to work with us on payment options.”

     

    Are you deferring late fees for the time being? “Not at this time. However, if removal of fees helps a customer in lien status, we're certainly considering that as part of the solution.”

     

    StorageMart (national, Canada)

    Mike Burnam, CEO

     

    Are you altering your hours of operation? “Not at this time. If/when we do, it will be based on how busy that store is and what the TPG is for the store.”

     

    How are you handling onsite staffing? “Increasing hourly wage by $2.50/hour as additional incentive to come to work or offset increased child care or significant other not working.”

     

    How are you approaching access to units? “Offices open for business, we are considering ourselves essentials due to supply chains being stored no our facilities.”

     

    Are you cancelling or deferring auctions? “Deferring for 30 days.”

     

    Are you deferring late fees for the time being? “Deferring all charges related to sellout, but not first late fee or lock cut charges.”

     

    Five Star Storage (North Dakota)

    Ben Hendricks, chief operating officer

     

    Are you altering your hours of operation? “We’re monitoring daily changes and recommendations from local, state and national officials. Self storage is thankfully not a high-traffic business, so currently our hours haven’t been altered. We are strongly encouraging customers to limit their in-person contact with our staff; encouraging existing tenants to pay their monthly rent online; via a drop box or through the mail; and asking customers to call our managers vs. coming into the office. Signs have been posted on front doors of our stores, we’ve sent an email to all of our tenants, and we’re informing customers to refer to our Facebook pages for the most current updates on office hours/closures.”

     

    How are you handling onsite staffing? “Those that work in our business that have the ability to work from home, remotely, are doing so. At one rental office that has a two-door system with a vestibule, we’ve elected to lock the second door and speak to customers thru an intercom prior to buzzing them in to enter the office.”

     

    How are you approaching access to units? “Unit access hasn’t changed, because rarely do customers come into contact with one another. We have encouraged customers at facilities with hands-free access keypads to utilize that technology through the mobile app associated with those keypads. This was mentioned within the mass email to the current customers.”

     

    Are you cancelling or deferring auctions? “Not at this time, but we are currently evaluating.”

     

    Are you deferring late fees for the time being? “Not at this time, but we are currently evaluating.”

     

    Personal Mini Storage (FL)

    Marc Smith, president

     

    Are you altering your hours of operation? “Not yet. The situation is obviously very fluid.”

     

    How are you handling onsite staffing? “We are staggering coverage so that fewer people are in each office.”

     

    How are you approaching access to units? “No changes yet.”

     

    Are you cancelling or deferring auctions? “We are dealing with these on a case-by-case basis rather than a wholesale change.”

     

    Are you deferring late fees for the time being? “We are not and are encouraging auto-pay signup.”

     

    Anytime Storage (AZ)

    Chris Delgado, VP of Operations

     

    Are you altering your hours of operation? “We are not altering office hours much, just moving them earlier in the day.”

     

    How are you handling onsite staffing? “We are limiting direct contact with customers. We have modified our interactions and transactions with customers to do so.”

     

    How are you approaching access to units? “We are not changing access to units for customers.”

     

    Are you cancelling or deferring auctions? “Yes, we have cancelled our March and April auctions.”

     

    Are you deferring late fees for the time being? “We are not deferring late fees but are sensitive to late payments during this time.”


Alabama Self Storage Association is a 501(c)6 non-profit organization



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